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How to backup your data

Data backup is one of the most important aspects of your company's infrastructure. Without data availability, your business will come to a standstill. So it's bizarre that most business owners fail to have a proper data backup strategy in place - and when disasters strike, it will ...

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Common BI mistakes businesses make

Companies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in selecting and implementing a BI software solution, resulting in unnecessarily high costs and ineffective execution. To help, ...

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How to advertise on Facebook: the basics

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the ...

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SEO 101: Building an online presence

Technology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website, see what you have to offer, and make an online payment - all ...

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Why cloud hosts work for business continuity

Companies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business ...

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Google boosts security with physical keys

Information security is on everyone’s mind - all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing businesses. So it’s heartening to know that Google places a high premium ...

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Avoid these business continuity mistakes

Every business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in ...

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A metric more important than website traffic

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just ...

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How to market your business via Twitter

Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on - and, when implemented properly, could give you a high return on investment in the long run. So how are ...

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5 IT investment blunders to avoid

As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a ...

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