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More reasons to use Pinterest for marketing

Much attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter – and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include […]

5 mistakes that ruin your online reputation

We all know how important social media is to create and maintain a business’s online reputation. As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your […]

Benefits of CRM for businesses

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth […]

How to protect your business from disaster

As a business owner you put everything into its success – your time, skills, and financial resources. With that in mind, you should take important steps to secure your business in the event of a disaster. Disasters, whether in the form of floods or IT system failures, compromise your company’s hard-earned reputation and client trust. […]

Why your Facebook page likes have dropped

For businesses using Facebook to promote themselves locally, nationally or even globally, your page like count is pretty much the holy grail. It’s arguably the most important metric you can use to get a handle on the reach of your posts and the effectiveness of, and return on investment, from your Facebook marketing efforts. Yet […]

How to protect your email account

In today’s technology-driven world, everyone uses email as the central hub for their personal internet activities, whether it’s communication, forum registration or newsletter signups. Email is one of the most useful tools the internet has made possible. But as emails become more prevalent, the importance of email security becomes more significant than ever. Applying these […]

Data warehouses drive business development

Regardless of the size of your company, chances are you’ve heard of data warehouses, but perhaps are unsure exactly what they are and how your organization can benefit from them. Successful companies all have one thing in common – they make the best decisions based on the data at hand, which usually lead to good […]

Prevent the ultimate break/fix nightmare

You’ve been using your break/fix contractor for years. For the most part, he’s been reliable and helped your business run a smooth IT operation. But you’ve been hearing more and more about Managed Services, and it’s peaked your interest. If you’re thinking about making the jump from break/fix to Managed Services, here are a few […]

Defining 8 common business continuity terms

A business continuity plan (BCP) is often defined as a method of putting businesses back on their feet in the event of a disaster. With this in mind, companies are increasingly concentrating their efforts on developing a BCP so that, when unexpected disasters strike, they can minimize damage and continue to function as normally as […]