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How to use social media to get subscribers

One of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one ...

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BCP implementation challenges

In the current world, business continuity planning (BCP) is imperative to the sustainability of your business. Without a well-thought-out plan in place, it is highly unlikely that your company will be able to survive and recover from disasters. However, there are several major roadblocks to the successful ...

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Using technology to boost staff efficiency

Technology has allowed businesses to get more work done with less time and expense. When properly implemented, it serves as a great tool that allows your employees to work remotely, collaborate more efficiently, and manage their time more effectively. If you want to thrive in today’s competitive ...

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The different types of malware: explained

Over the decades of the internet’s existence, cyber threats have evolved at a rapid pace. When once there were only viruses and malware to watch out for, now you have to protect your business from worms, trojans, ransomware and dozens of other online threats. But what’s the ...

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Avoid these data visualization errors

Data visualizations are common in business presentations today. They can provide us an overview of information and results in a simple and easily digestible way. Good data visualization helps users to understand data in order to make informed decisions based on the findings. Bad data visualization, on ...

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4 biggest Facebook marketing mistakes

When it comes to social media marketing, most businesses would think of Facebook before all other platforms. Over the past few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on Facebook, allowing them to better target their ...

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MasterCard’s new selfie verification

Log on to Facebook, Instagram or Twitter, or even simply take a walk in a city park, and one thing is clear: the selfie revolution is upon us. And now it looks as though this contemporary pastime is becoming more than just a social media trend. Major ...

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Stand out from the pack on social media

Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a ...

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Effective tips to market your business

No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful ...

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How to backup your data

Data backup is one of the most important aspects of your company's infrastructure. Without data availability, your business will come to a standstill. So it's bizarre that most business owners fail to have a proper data backup strategy in place - and when disasters strike, it will ...

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