Social Media and the Workplace

New platforms can be tools for connection with colleagues and outside experts, but can also serve as distractions while on the job

Social media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception.

How your boring brand can win on social media

For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth […]

How to get a return on social media marketing

Do you ever feel like your social media efforts are going nowhere? Does it feel like you spend more and more time marketing your small business on Facebook, Twitter and other social media platforms, but with little return? Well, a recent survey reveals just how much ROI small business owners are actually gaining from their […]

How to use social media to get subscribers

One of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one way that is often less talked about. Here […]

Stand out from the pack on social media

Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here […]

How to advertise on Facebook: the basics

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady […]

How to market your business via Twitter

Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on – and, when implemented properly, could give you a high return on investment in the long run. So how are you to leverage the power of Twitter to […]

Advertising on its way to Facebook Messenger

It has surely been a long time coming, and now it is official – the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising. While the move is […]

The dos and don’ts of social media networking

In today’s Internet loving culture, social media is becoming a necessary function for growing your business. And rightly so, because it’s a great way to expand your outreach, find new customers and share valuable information about your business or industry. But there are certainly some social media no-nos that need to be avoided. Along with […]