Blog

How dashboards support business activities

Most companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as ...

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Advertising on its way to Facebook Messenger

It has surely been a long time coming, and now it is official - the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to ...

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Understand how to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they're ...

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A successful BCP has these attributes

In today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must ...

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Protect business data with these tips

Data breaches occur every day, even to the most secured firms and well-known financial institutions - and it could happen to your company as well. How can you be sure that your network is completely protected from hackers? As a business owner you can’t afford to face ...

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You need to ditch these BI mistruths

Everyone knows that business intelligence is of vital importance to ensure that a company grows and develops, but the business intelligence of today differs greatly from that which was talked about in the past. Much has changed in the world of business intelligence in recent years, and ...

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The dos and don’ts of social media networking

In today’s Internet loving culture, social media is becoming a necessary function for growing your business. And rightly so, because it’s a great way to expand your outreach, find new customers and share valuable information about your business or industry. But there are certainly some social media ...

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How to retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition ...

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Microsoft purchases Datazen BI tool

Microsoft just upped the ante on the business intelligence front once again by acquiring the three-year-old business intelligence and data visualization platform Datazen. The purchase increases Microsoft’s hold on the business intelligence market, an area on which it is clearly already focused its free Power BI product ...

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5 steps to a business continuity exercise

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place. But testing ...

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