Blog

How to market your business via Twitter

Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on - and, when implemented properly, could give you a high return on investment in the long run. So how are ...

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What businesses gain from online reputation

Social media has grown to a great extent in the last decade, revolutionizing the Internet through its ability to connect people and open new business opportunities. Many companies are now aware of the importance of establishing an online presence, and so have created business accounts on various ...

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How to transition to the cloud securely

While many IT providers often tout the revolutionary benefits of the cloud, very few address the security aspect of it. But the fact of the matter is that when you’re using a cloud service, you’re moving information out of your hands and into those of a third ...

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How dashboards support business activities

Most companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as ...

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Advertising on its way to Facebook Messenger

It has surely been a long time coming, and now it is official - the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to ...

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Understand how to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they're ...

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A successful BCP has these attributes

In today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must ...

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Protect business data with these tips

Data breaches occur every day, even to the most secured firms and well-known financial institutions - and it could happen to your company as well. How can you be sure that your network is completely protected from hackers? As a business owner you can’t afford to face ...

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You need to ditch these BI mistruths

Everyone knows that business intelligence is of vital importance to ensure that a company grows and develops, but the business intelligence of today differs greatly from that which was talked about in the past. Much has changed in the world of business intelligence in recent years, and ...

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The dos and don’ts of social media networking

In today’s Internet loving culture, social media is becoming a necessary function for growing your business. And rightly so, because it’s a great way to expand your outreach, find new customers and share valuable information about your business or industry. But there are certainly some social media ...

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