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LinkedIn tips for Small Businesses

LinkedIn tips for Small Businesses

As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn.
Know LinkedIn’s purpose
Simply put, LinkedIn is not a content marketing platform.

Secure your business with these IT policies

Secure your business with these IT policies

Employees are one of your biggest security holes. There is no foolproof prevention method for human error, and this is why employee mistakes are one of the most common causes of a security breach. So what can you do to prevent it? Well at the very least you need to include policies in your employee handbook, and ensure your employee reads through it and signs off on agreeing to abide by them.

Business Continuity tactics to keep your business running

Business Continuity tactics to keep your business running

It’s a fact of life. Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some key business continuity strategies that organizations across the globe rely on to keep their doors open.

The true story of an SMB attacked by hackers

The true story of an SMB attacked by hackers

When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a small business, just like you, who suffered a major cyber attack.

Your business can fight ‘rant’ sites

Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results.

Understanding Google Analytics

Understanding Google Analytics

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market.